June 5, 2024 (Buffalo, NY) – Mary Kate Loftus, President of Impressia Bank, is pleased to announce that Impressia Bank has become a Profit First Preferred Banking Partner.

Profit First is a behavioral cash flow management system designed to prioritize the monetary benefits of owning a business, encourage fiscal responsibility, and provide a pathway for building profit and wealth for business owners. Taking a behavioral approach to profitability, the Profit First system helps business owners spend what remains after expenses, understanding that businesses that attain early and sustained profitability have a better shot at achieving long-term growth. The goal of Profit First is for customers to grow their wealth and leverage their investment management options.

Impressia has created a toolkit to support the Profit First model, offering its customers on-demand learning content and resources. Impressia customers will be invited in small groups to learn the Profit First methodology, receive bi-weekly live coaching from Profit First Professionals, an organization of accountants, bookkeepers, and financial coaches co-founded in 2014 by Ron Saharyan and business author and entrepreneur Mike Michalowicz, and form new relationships with like-minded business owners. This partnership with Profit First further differentiates Impressia Bank as a banking partner, deepens relationships with customers, and helps improve cash flow and loan payoff goals.

“Just as Profit First is transforming financial behavior, Impressia is transforming how women bank,” said Impressia Bank President Mary Kate Loftus. “We believe that nothing is more powerful than a woman who knows her numbers, and solutions like Profit First are part of our vision to redefine the business and banker relationship. This partnership allows us to further support our customers by providing tools and information to help businesses achieve profitability and sustained financial health.”

“Profit First Professionals is proud to be partnering with Impressia Bank as one of the select few banks in the world to be a Profit First Preferred Partner. We are so happy to work with Mary Kate and her team as they create a specific account package with a transfer tool and educational resources to execute the Profit First program with ease and clarity. We are impressed with this Bank’s commitment to improving the lives of women, as well as the success of women-owned enterprises,” said Ron Saharyan, Co-Founder of Profit First Professionals. For more information on Profit First, visit https://impressiabank.bank/intro-to-profit-first/.

Disclaimer: The materials and information presented by Profit First Professionals LLC or its affiliates to Impressia Bank customers are for informational purposes only and Impressia Bank customers are not obligated to utilize them. Customers are advised to consult with their own legal, tax and accounting professionals regarding their specific situation before implementing any strategy described by Profit First. Impressia Bank disclaims any liability for decisions made based on the information provided through this service.